Kuala Lumpur – Malaysia External Trade Development Corporation (MATRADE) celebrates its 30th anniversary with a renewed commitment to helping Malaysian businesses thrive on the global stage.
To mark this milestone, MATRADE embarked on a rebranding initiative that began with the unveiling of a new logo by H.K. Anwar bin Ibrahim, Prime Minister of Malaysia, at the launching ceremony of the Global Halal Summit (GHaS 2023) at MITEC.
H.E. Zafrul Tengku Abdul Aziz, Minister of Investment, Trade and Industry (MITI) applauded MATRADE for this great milestone, “Congratulations to the MATRADE Board, management and staff on three decades of dedication and commitment in enabling local companies to compete in the international market. Keep up the good work on increasing the nation’s exports and contributing to Malaysia’s sustainable growth.”.
H.E. Reezal Merican Naina Merican, Chairman of MATRADE, said, “the 30-year journey of MATRADE is more than just a celebration of the past; it is a testament to the dedication and relentless pursuit of excellence that has shaped MATRADE into the organisation it is today. We are looking forward to the next phase of MATRADE’s journey – a future filled with even bolder ambitions and greater achievements.”
The new logo features a combination of the letters ‘M’ and ‘A’ stylised to represent the synergy between the public and private sectors in driving Malaysia towards sustainable economic growth. The arrow shape in the letter ‘A’ represents MATRADE’s determination to continuously excel in making Malaysia a major trading nation. In terms of corporate colours, ‘Mustard’ symbolises diversity and creativity of MATRADE, as a reputable, organised, and optimistic organisation, committed to developing the nation’s economy through trade. ‘Blue’ signifies harmony and strong collaboration between the public and private sectors in advancing international trade for Malaysia.
H. E. Mohd Mustafa Abdul Aziz, Chief Executive Officer (CEO) of MATRADE, said that the rebranding is rooted in embracing ownership, nurturing responsibility and fostering the right ATTITUDE, VALUES AND CULTURE. “The transformation begins with a resolute commitment to change and MATRADE is committed to being a more customer-centric organisation that is agile and responsive to the needs of the business community,” he added.
Over the past three decades, MATRADE has grown from strength to strength and at the height of its outstanding achievement thus far, the organisation won the World Trade Promotion Organisation (WTPO) Award 2022 for ‘Best Use of Information Technology’. This accolade manifests MATRADE’s determination to position Malaysia as a major trading nation